In fact, they even have a quite novel approach to explaining their guidelines – keep reading. But there are also some parts that feel like a team of lawyers had the document in their hands for too long. It’s to FedEx’s credit that they can create one document that hits all the main points without much fuss. That’s because many of its employees are journalists who are paid to report the news in sports.

Again, it’s all about creating consistency and establishing your company’s personality and social media style. Whether it’s a cheeky shot at a rival brand or a response to a more serious situation, a style guide helps your team engage and respond in an on-brand way. First, hold an initial “kickoff” meeting with representatives from each department — HR, legal, PR and marketing. This isn’t just for the managers; involve team members who are on the front lines and understand the nitty-gritty of their relationship with social media. The goal is to ensure that everyone understands the purpose and significance of this endeavor, reducing resistance and getting more buy-ins.

Step 5: Train Employees

These tools can take your engagement, content creation and customer interactions to the next level. The other reason is your own social media profile; as an organization, you’ll want to have a consistent voice on your social media and want to avoid posting potentially risky statements or information. A social media policy for employees can give them the instructions they need to know how to handle corporate accounts. For example, The Candida Diet’s social media policy includes health claim guidelines. The company added them after an employee’s post created regulatory concerns.

Customers

The robust AI-enabled tools on Sprinklr Social can help you in avoiding anything embarrassing or brand-threatening from going online on your brand’s page. Take that step today and watch your social media thrive like never before! Summarize the main points of your guidelines at the beginning so your employees know what’s coming ahead. Give ample internal links so they can jump to specific guidelines for different posts. Social media guidelines act as a universal guidebook on social media best practices. Let’s explore how prominent companies created effective social media policies to inspire your own today.

Internal Official Social Media Use

Make sure to also include instructions for handling mistakes, such as when to delete and repost or when to issue a correction. One small mistake—like a misunderstood post or a leaked private conversation—can go viral in seconds. Having social media protocols in place helps your team avoid costly missteps by giving them a clear roadmap for posting, responding, and engaging online.

We mentioned several times that social media policy can vary in scope and extension, and this can be easily spotted in the examples below. In this article, we share our knowledge of social media policy, starting with a definition, and ending with tips to create one. Moreover, social media policy should not be treated as a bureaucratic necessity, but as a compass that guides individuals through online discourse. Think of your visual identity on social media as your brand’s digital handshake. It’s the very first impression you make, long before anyone reads a single word you’ve written. It’s about more than just slapping your logo on everything; it’s about crafting a unified look that feels deliberate and professional, no matter where people find you.